VetIQ Healthy Treats Breath and Dental for Dogs 70g are an edible toothpaste in a cereal shell containing mild abrasive agents that will help to reduce the build-up of tartar and plaque in the mouth. The breath freshening agents eucalyptus, cinnamon and parsley seed oil, continue the fight against bad breath by targeting it at it's source, in the stomach. So even after mealtimes these treats continue to be effective! These natural chicken liver flavouringhas been formulated by animal nutritionists to promote your pets wellbeing. Combining the finest natural ingredients with the latest pet treat technology, each treat is comprised of a delicious crispy cereal shel with a health enhancing cream-filled centre.